Propose a Session

ProductCamp Silicon Valley is an un-conference. Rather than having pre-scheduled speakers, anyone who is interested in leading a session can submit a proposal on the day of the event. Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting on the event schedule. Other participants will view what your session is about and vote on the morning of the event.

Voting Results for the Morning Sessions Are Posted

Thank you to everyone that cast your vote on the  thirty sessions proposed on a wide range of topics, formats, and skill levels for this year's Product Camp! 

You Can Still Propose a Session!

Don't forget, you can still propose a session for Product Camp on the day of the event (for the afternoon sessions). Print the session proposal form, fill it out, and bring it with you to Product Camp. Voting for the afternoon sessions will happen on site.

Please think about the session format, category, and audience preferences expressed by past participants (see below), and be prepared to submit a session title, description, bio, format, category, target audience, and contact information.

Session Categories

Opportunity Analysis (Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems, etc.)

Product Strategy (Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment, etc.)

Requirements Definitions (MRD, PRD, Elicitation, Personas, Use Cases, Prioritization, UX, etc.)

Product Development (Agile Processes, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev, etc.)

Go-to-Market (Product Launch Plans, Product Launch Readiness, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel strategy, Sales Enablement, etc.)

Marketing Execution (Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Management, Marketing Metrics, etc.)

Product Lifecycle Management (Portfolio Analysis, Crossing the Chasm, Brand Management, End-of-life, Divestment, Customer Retention, Repositioning, etc)

Product Management Careers (PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools, etc.)

Target Audiences

PM Essentials – these sessions are targeted to product managers and product marketers with no or little previous experience in the topic and should discuss core knowledge and skills that a product manager or product marketer would want to know in the topic area.

PM Advanced – these sessions are targeted to product managers and product marketers with previous experience in the topic area and that are looking to increase their depth of knowledge in that topic by discussing a narrow subject at a deeper level of detail.

PM for Entrepreneurs – these sessions are targeted to startup entrepreneurs and small business owners that are looking to create breakthrough products but need a solid understanding of product management and product market principles as it applies to entrepreneurs, recognizing that an entrepreneurial company does not have a dedicated product management or product marketing role and that the practice of these principles may be different than in established companies.

Session Formats

Town Hall – The leader presents a short (20-30 minute max) informative topic, open-ended question or premise and opens the floor for expansion, comment, questions and general discussion.

Roundtable Breakout – Similar to Town Hall, except that audience breaks out into small groups and typically shares findings, comments, or team responses with the room at the end of the session.

Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader.  The description should mention the portion of the session spent in the exercise and what the attendees will produce.  Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.

Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles.  A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.

Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon.  The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual questioner.

Presentation – Having already suggested that this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work.  Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.